If you haven’t heard the news about Dunkin’ Donuts, please, sit down and grab a doughnut. This is gonna be a tough one.
America’s most popular donut chain is reportedly considering rebranding and changing its name, according to Nation’s Restaurants News. The company wants to move away from its complicated donut associations and refocus on coffee.
America’s donuts are under attack. Is there anyone out there brave enough to stand up for the fatty treats of the world?
The chain apparently will be trying out its new name — Dunkin’ — at one of its California locations. Other names are also under consideration, according to a mysterious tipster who may or may not be a random friend who DM’d me these names while drunk. Read more…